The Bell System afterwards applied for just a trademark on the logo but had their trademark denied about the grounds that it "had become a generic indicator from the yellow pages devoid of regard to any unique supply.
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The directories were being initially printed on yellow paper, instead of white pages for non-commercial listings. The normal expression "yellow pages" is now also placed on on the web directories of businesses.
The Product or service Stewardship Institute promises nearby governments commit $fifty four million a 12 months to get rid of unwanted telephone publications and $9 million to recycle them.[18] Telephone publications use minimal grade glues and therefore are as a result tough to recycle, and so they typically clog recycling machinery.
Yellow pages directories are usually revealed annually and distributed without cost to all residences and businesses inside a supplied protection region. Many listings are basic and in smaller black textual content. The yellow-pages publishers income by advertising promotion Area or listings less than Each and every heading.
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The yellow pages are phone directories of businesses, arranged by classification in lieu of alphabetically by business name, in which marketing is our website marketed.
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AT&T, the creator and owner of the most renowned 3-fingered Edition on the "Strolling Fingers" brand, under no circumstances used for just a trademark on The brand. Though they eventually received a trademark on a different version of The brand, the Variation While using the a few fingers was not regarded by AT&T to get proprietary and so they in reality allowed any phone directory to implement it.